Training helps us to stay up to date and offer our visitors a quality service.
COURSE SUCCESSFULLY COMMUNICATE WINE TOURISM AND WINES ON SOCIAL NETWORKS
The Escola d’Enoturisme de Catalunya together with Priorat Enoturisme present the course on how to successfully communicate wine tourism and wines on social networks. This training was created with the aim of providing the necessary tools to introduce new forms of communication and social networks in the tourism and wine tourism field, for all those who want to acquire more professional skills with the aim of turning it into a source of business.
The content: how to communicate in a tourist and wine tourism company, the different social networks and the impact of Instagram as the most used social network to communicate wine tourism and wine. The course will conclude with the creation of a campaign to achieve the proposed objective.
Detail of the content of the sessions
This course will focus from communication to commercialization, focusing on one of the fundamental tools and most demands with a professional vision for commercialization that are presented in the subjectand of this call.
TRAINING 100% SUBSIDIZED BY THE CONSORTIUM OF CONTINUING EDUCATION OF CATALONIA
CALENDAR AND SCHEDULE
20, 21, 27 and 28 November from 9am to 2pm.
PLACE OF INSTRUCTION
Celler de Capçanes (Carrer de Llaberia, 9, 43776 Capçanes).
Recipients and requirements
Aimed at those who are active workers, self-employed or in a situation of ERTE or ERE and 30% reserved for unemployed people. Preference will be given to Priorat Enoturisme member companies.
Those people with a Public Administration contract cannot participate.
Teaching
David Jobé Bosch. Degree in Journalism from the Autonomous University of Barcelona. Specialist in wines and wine tourism, he is co-founder of the https://enoturista.cat portal and co-author of ENODATA of Catalan wineries on Social Networks, in collaboration with INCAVI. Consultant in wine tourism communication at more than a hundred wineries in Catalonia.
He has worked for the Generalitat, Turisme de Barcelona, Diputació de Barcelona, Girona, Lleida and Tarragona and for the majority of Catalan DOs. Co-host of The Wine Tourist’s Podcast. Professional experience in RAC1, Catalunya Ràdio and Cadena SER for more than 20 years.
