We have some news at Priorat Enoturisme! Maria Jesús Sánchez Soldevila becomes the new CEO of the association, thereby replacing Roger Felip who has held the position until now.
Maria Jesús, born in Falset, has been a partner of Priorat Enoturisme since 2015 and owns the La Morera del Priorat restaurant. She studied in the School of Hospitality and Tourism Cambrils and is actively involved in the European Charter for Sustainable Tourism initiative.
It aims to continue to work on the region’s wine tourism project by adding public-private synergies and creating and/or collaborating in quality and sustainable wine tourism proposals.
As affirmed by the CEO of the Association of Hospitality Employers of the Province of Tarragona (AEHT): “United and networking, at Priorat Enoturisme each member offers our visitors a range of quality services with the human warmth that small-scale tourism entails.”
As a short-term goal, Priorat Enoturisme is currently working on a reference project in the region, the ‘Tomaca Fair’, which will be held next August. The fair will involve culinary workshops which will revolve around locally grown produce, wine and Priorat olive oil, as was the case in 2021.
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