February has come to an end, and we are once again promoting the Corner Agreement 2022, an initiative of Tarragona’s Tourism Board, which Priorat Enoturisme has now joined. The aim of this agreement, now enjoying its 18th edition, is to implement a number of initiatives to promote this area beyond our shores.
The goal of the agreement is to enhance Costa Daurada’s brand image by affording it greater visibility at domestic and international trade fairs and events, such as Navartur in Pamplona, Fitur in Madrid and the World Travel Market in London, among others.
Similarly, it also plans to focus on advertising and promotional activities, highlighting the area with the goal of attracting more tourism. The French market is a particular focus; a marketing strategy to publicise a range of tourist experiences will be introduced, leading to a better positioning of the Costa Daurada.
A total of 27 town councils, as well as public and private entities linked to the tourism sector have joined. In addition to Priorat Enoturisme, the following municipalities have also signed up to the agreement: Altafulla, Calafell, Cambrils, Cunit, Mont-roig del Camp, Reus, Salou, Tarragona, Torredembarra, Vandellòs i Hospitalet de l’Infant, El Vendrell and Vila-seca.
It also has the participation of the Regional Councils of Baix Camp, Conca de Barberà-La Ruta del Cister and Priorat; the Business Federation of Hospitality and Tourism of the Province of Tarragona, the Nàutic Parc Costa Daurada i Terres de l’Ebre-Estació Nàutica, Aquopolis Costa Daurada and PortAventura.
With regard to associations, the following have also joined: the Hotel Association of the Costa Daurada and Terres de l’Ebre, the Hospitality Association of the Province of Tarragona, the Hotel Association of the Province of Tarragona, the Camp Site Association of the Costa Daurada and Terres de l’Ebre, the Tourist Apartment Association of the Costa Daurada and the Costa Daurada Golf Destination and Pitch & Putt Association.
Meritxell Roigé, president of Tarragona’s Tourism Board, looks forward to a “good season” in a year that is gradually returning to normality. In addition, Roigé has suggested that, hand in hand with the private tourism sector, we should take some time to reflect and adapt to these new times, and to the changes brought on by the pandemic to update today’s marketing conditions.