Priorat Enoturisme, together with the School of Wine Tourism of Catalonia, are running a fully subsidised and face-to-face training course in Falset: Tourism and wine tourism product development course.
This highly practical course will allow, based on the strategic reflection provided by marketing tools, to design a tourism product by implementing gamification tools as a strategy to generate greater interest and customer satisfaction.
Course participants will be able to create tourism products and/or services according to their territorial characteristics and socioeconomic variables. The product design includes all the reflection necessary for creating a product that follows all the post-COVID-19 safety protocols. The course will conclude with a presentation of the designed product, which must be ready for implementation.
This course is fully subsidised by the Consortium for Continuous Training of Catalonia. The course duration is 30 hours. It takes place on the days 9, 16, 23 and 30 May and also 13 and 20 June from 9am to 2pm. The course takes place on-site in Priorat Regional Archives, Falset City Council (Archivo Comarcal del Priorat – Ayuntamiento de Falset, Calle de Bonaventura Pascó, s/n).
The course is aimed at persons in active employment, self-employed workers and those subject to furlough and force adjustment plan. Also, 30% of places on the course has been reserved for unemployed persons. The target market is wineries, restaurants, lodgings and tourist agencies.
The course lead is Eva Linares, CEO of Vogantis, tourism, leisure and hospitality strategy consulting firm. The company is also expert in digital marketing, entrepreneurship training, product creation, design of wine tours, tourism business planning and international sales and marketing.
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